Posts Tagged "Tool"

Social Bookmarking: Another New Internet Marketing Tool

Web 2.0, the ability of the user to contribute content and share information with other users, is adding new methods and strategies to effective internet marketing. Effective internet marketing in this environment is dependent upon having the users get excited about your product or content and want to share it with others. The fastest way this is done is something called social bookmarking.

You know how to add a site to your favorites list, right? You see a site that you like or that you plan to return to so you add it to your favorites list. There is one big drawback to this “old” system of listing your favorite sites. Your favorites list is locked onto your computer. There is no easy way to share your favorites list with your friends and associates.

What if, when you found a site you wanted to add to your favorites, instead of adding them to your favorites on your computer, you could add them to a list of your favorites that is on the internet. Then you could find your favorites no matter what computer you were using and you could direct your friends to your favorites list by sharing the web address with them.

This is in essence what social bookmarking is. Social bookmarking is creating a personalized list of your favorites on an internet site built specifically for this purpose. The site is constructed so that everyone who visits can see your favorites list and can visit the sites that you think are important.

Visitors to your social bookmark list not only can visit your favorite sites, they can add the sites that they like to their own social bookmark list. Then others can view their list and so on and so forth. A really interesting site could start to spread virally on these social bookmarking sites. That would be a tremendous benefit to anyone’s web traffic.

Another function of social bookmarking sites is to keep track of how many times a site is listed on someone’s favorites list. This number is used to rank the sites popularity. Of course the highest ranking sites are featured by the social bookmarking sites and of course that brings even more traffic to those sites.

How do you start getting listed on these social bookmarking sites? First you have to be listed at least once, so logically you set up your own list and put your sites on it. Some sites have buttons you can add to your site to allow readers the option of listing it on their social bookmark list. There are plugins for some blogs that can do this. Obviously the better and more useful your content the more likely your site is going to end up on readers lists.

The object is to get your site listed on as many social bookmark sites and lists as you can. A few popular sites are: del.ico-us, backflip, netvouz, Digg and stumbleupon.

Getting involved in social bookmarking is good internet marketing, taking advantage of the interactivity of Web 2.0. Social bookmarking is one more tool to use to boost your sites popularity and increase traffic.

Want to Live an Extra Trillion Years?

Social Bookmarking: Another Business Tool

With the popularity of social networking sites, there has been a surge of social bookmarking sites too. Social networks revolve around the maintenance of relationships between members of the community. Social bookmarking, on the other hand, is responsible for connecting content that are made by its members. Because of its connectivity function, social bookmarking sites provide another business tool for site owners.

It is no longer uncommon to see icons at the bottom of blog posts and articles. When you hover the mouse, website names like Technorati, Digg, Furl or Delicious pop out. These are social bookmarking sites. A social bookmarking site is pretty much the same as an actual bookmark. Bookmarks are made to indicate a page or passage so it will be easy to locate. The same purpose goes for social bookmarking icons. A website can be marked for convenience. Others can also be directed to a site using a social bookmark.

There are many forms of social bookmarking sites. Squidoo deals with creating lenses that highlights a particular niche of the lens owner. Flickr’s specialization is on photos and images. Others deal with movie or music reviews.

For the business owner to utilize social bookmarks there is a need to choose the appropriate site. Always remember that traffic to the business site is the number one purpose. The content or information that is placed on the social bookmarking site should be interesting enough to let readers click on the website URL. The objective is to have the readers mark your page and make comments or inquiries. People will be interested in updates because they are informative and useful.

Content is very important. A business owner can have a following of readers and even have a higher search engine ranking because of the traffic. In order to have good content, visit popular bookmarking sites and observe the most popular sites that are being viewed. Analyze what others are reading and why they find the sites interesting and informative. Visit competitive sites and investigate how they are doing content and presentation. Be observant on what readers are commenting and what type of information that they are asking for.

With the use of social bookmarking sites, a business owner can increase visibility and makes it easy to get prospective clients. By adding social bookmarking icons to blogs or websites, it is an effective way to bring traffic to the business website and a strong possibility that the reader will add the URL to the favorite list on the browser.

Want to Live an Extra Trillion Years?

Social Bookmarking: Making the Web Work for You

Want to Live an Extra Trillion Years?