You’ve probably heard the buzz about social media marketing (SMM). One of the components of SMM is social bookmarking. With the right advice and the right strategy, you can use social bookmarking to boost links to your company site and increase your site’s relevance for the keywords that pertain to your business.
The Opportunities in Social Bookmarking
Inbound links to your website are tremendously important to your search engine ranking. In fact, most search engine marketing experts believe that Google’s ranking algorithm is weighted far more heavily towards links than it is to keywords.
SMM offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.
With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.
What is the benefit for your business? Each bookmark links to your website or blog. With tag clouds, each keyword appears on your site, increasing the site’s relevance. Between the bookmarking site and the tag cloud on your website, you have a really great cross-promotional tool that opens up myriad opportunities for people to find you.
Consider the website of a Toronto marketing firm. They have a tag cloud with words like Toronto, search marketing, social media, blogging and so on. Each time someone visits their site, that person can click a tag and find the company’s bookmarks. They can then share those bookmarks with other users, which will point those users back to the marketing firm’s site.
Going in the other direction, people searching a bookmarking site may find the marketing firm’s bookmarks. Seeing that the company has posted some interesting and valuable articles on online marketing, they decide to visit the company’s site and add it to their social bookmarking network.
The Challenges of Social Bookmarking for Businesses
Like any kind of social media marketing, social bookmarking is low-cost, at least in terms of money. Where the “costs” escalate is in time. To do social bookmarking right, you need time to evaluate the various sites, add your bookmarks, comment on them, and interact with other users who share your interests. It is a big job.
Let’s look at the first step – deciding which sites to use. If you do a search for the top social bookmarking sites, you’ll get a huge list, like the one published on ebizMBA. So which ones do you choose? Delicious is one of the biggest, but would it be better to go for a smaller site, like furl or faves.com? Is it better to use all three, plus some social news sites, like Digg or Reddit?
Once you have made that decision, you need to decide how and when you will create the content you want to bookmark. Blogs, articles – what is the right amount of content and how often do you need to create it? You can really only answer that question by looking at social bookmarking as part of your overall social media marketing plan.
Answers to Your Social Media Marketing Questions
Social bookmarking and social media marketing are powerful marketing tools. To make the most of them you need to devote a lot of attention to the sites and create content regularly. You also need a comprehensive social media marketing plan that incorporates all of your content initiatives and your efforts to create bookmarks that direct people to that content.
A marketing agency that specializes in SMM can get you started. They can help you navigate the sites, schedule your content and get involved in the social media sphere. Even if you just sign on for a short-term contract to get started, you will find the SMM firm an invaluable partner in your “new media” marketing plans.
Want to Live an Extra Trillion Years?
read more
A bookmark is an item that you place into a paper book to mark the place where you stopped reading. This bookmark allows you to easily return to the exact spot you were before, without having to memorize the page number.
An online bookmark serves the same purpose. When you find an internet site you want to mark for later viewing, or that you’ll want to find again, you tell your browser to set a bookmark. These are also called favorites. This bookmark allows you to return exactly to the same site again and again, without ever having to memorize the link.
What Is Social Bookmarking
You’ve been using social bookmarking, even if you didn’t know it! When you forward a funny e-mail joke or picture to a friend, that’s a form of social bookmarking. You are socially sharing a bookmark to a website with a friend. That gives your friends exposure to websites they might never find on their own. They do the same for you when they send these informal social bookmarks to you.
Social Bookmarking Sites
Social bookmarking sites began as a way for web surfers to upload and save their personal browser bookmarks online. That way, web visitors are not limited to their own computers. By saving their personal social bookmarks online, they can access them from any computer.
The social aspect of social bookmarking is that everyone else saving their personal social bookmarks to these online sites can see and use everyone else’s bookmarks! The social bookmarking site essentially becomes a giant collection of bookmarks contributed by many users.
Social Bookmarking Tags
Social bookmarking sites are built and organized by humans. However, there needs to be some kind of organization. Humans provide that too. Each social bookmark is submitted with one or more tags. A tag is nothing more than a keyword that describes the site being submitted.
If you visit a social bookmarking website looking for information on cars, you might search for the words “car,” “cars,” or “automobiles.” The bookmarks with those tags will be shown in the search results. If you are looking for a specific type of car such as a Ferrari, bookmarks tagged with the word “Ferrari” will be shown. It’s that easy!
Making Money With Social Bookmarking
If you have a website that sells a product or service, why not submit that site to the major social bookmarking sites? When you submit your internet marketing site to social bookmarking sites, along with appropriate bookmarking tags, you are tapping into a huge, extremely targeted group of people looking for information – your information!
Want to Live an Extra Trillion Years?
read more
Social bookmarking is optimized for documenting and sharing lists of links to useful information. In contrast, blogs are optimized for creating and sharing content, allowing for commentary while keeping the original content intact.
It is an all-out phenomena and is growing at a sonic boom clip. Understanding social bookmarking gives you the ability to reach millions of users you might otherwise miss. Social bookmarking is the sharing of websites within an online community. Here is how I like to think of it.
This is the process of moving your “favorites” or “bookmarks” (links to web sites you visit on the web) to a web-based service like del.icio.us , magnolia , or Yahoo or Google . These services allow you to capture these links or (URLs) to their service and provide you with settings to keep the link private or to share it with others (make it public). Social bookmarking is a way for Internet users to store, share, classify, and search Internet bookmarks.
There is some debate over how important social bookmarking is in SEO, but the consensus seems to be leaning toward the idea that social bookmarking, along with many other social media optimization (SMO) strategies, is quickly becoming a serious consideration for SEO. Social bookmarking is a great way to make your posts public. There are various places to go for you to post your articles.
Social bookmarking is all about the collective voice. Most of the social bookmarking networks increase the profile of items that receive numerous bookmarks. Social Bookmarking is the flagship of the web 2.0 movement. The basic concept behind social bookmarking is similar to Add to Favorites or Bookmarks that you are most familiar with using your web browsers like Firefox or Explorer.
It is a term for allowing people to publish, categorise and share their bookmarks. Del.ici.ous uses a non-hierarchical keyword categorisation system, know as folksonomy, where user tag their links with one or more freely chosen keyword.
Social Bookmarking is definitely getting a lot easier lately, but there seems to be too many of them. Sometimes social bookmarking sites can get boring if there are not enough of good links. Social bookmarking is becoming the newest and most effective way of producing quality traffic. Social bookmarking is all about the collective voice. Most of the social bookmarking networks increase the profile of items that receive numerous bookmarks.
This is all about labeling the web, making it easier to find the content that you’re looking for by passing on what you’ve found. The labels applied to web sites are commonly known as tags, and over time a kind of taxonomy grows, whereby persistent tags help information to be aggregated and mined for information.
Social bookmarking is a free and easy way to get loads of traffic to your website. It is a new trend in search engine optimization, which has gained recognition as part of a new type of website optimization, termed social media optimization (SMO).? Social Bookmarking, also referred to sometimes as social bookmarketing, is the term used for bookmarking sites on the web and sharing them with friends.
This is certainly the wave of the future. Maybe another video on which sites to use and which sites to avoid. Social bookmarking is an emerging type of a Web service that helps users share, classify, and discover interesting resources.
The concept of an enhanced search, in which data from social bookmarking systems is exploited for enhancing search in the Web. Social bookmarking is a new fashion developed by webmaster today in search engine optimization which has brought up a new type of optimization trend called social media optimization. The idea of marketing your website through social bookmarking is also called social bookmarketing.
Want to Live an Extra Trillion Years?
read more
Nowadays, Social Bookmarking services are the most popular source for webmasters to drive visitors and traffic to their websites. Social Bookmarking let’s the users to save and manage their favorite bookmarks online on internet. It has been made in such a way that users can tag them with keywords and share them with others and watch their bookmarks. Also, you are able to keep the bookmarks private and share them with your friends and family only.
This all started in the year 2003, when Del.icio.us launched the Social Bookmarking Concept so that people can enjoy their bookmarks online. But, now there are so many sites such as Digg, Stumbleupon, Technorati, reddit and Raidx.co.uk that offer social bookmarking services. These sites feature the most popular and recently submitted bookmarks. Social bookmarking has now become a popular tool to webmasters for Search Engine Optimization (SEO). Social bookmarking can easily make your website popular and produce more traffic. That’s why; webmasters take more interest in social bookmarking sites to have maximum social bookmarks of their websites so that people can visit them more.
Important tips for webmasters to get maximum social bookmarks for their websites:
Webmasters should always offer links to popular bookmarking websites so the viewers are easily able to bookmark their favorite websites and web pages. If you search Google for social bookmarking scripts you will find many scripts that are available for websites which permits users to bookmark your website easily. In order to get your website bookmark by other members of the social bookmarking sites, you must also bookmark your own websites and ask your friends and family members to bookmark it. You must register an account with all popular social bookmarking websites and bookmark all your web pages with appropriate keywords and titles. On bookmarking sites, you can also exchange links with many websites that are relevant to your sites niche. Many webmasters bookmark your websites if you bookmark their websites. However, nowadays social bookmarking sites don’t allow you to exchange your bookmarks with other webmasters but you can still find your own ways. Participate in the social bookmarking websites and create a huge friend’s list. Many times people visits their friend’s profile and bookmarks the websites if they like it. Also, you can ask the members of your friend’s list to view your newly created pages and they might bookmark them. Commenting on other’s bookmarks will help you to increase your profile as well as your websites popularity. Bookmark yours as well as other similar web pages because, when the traffic on the websites you have bookmarked goes high, yours will also increase at the same time. Similarly, if the link value of all the pages you have bookmarked goes high, the link-value of your websites also increases. The last and very important tip is that your website should contain unique and fresh content. This is because, if your content is good and impressive, then only the visitors will bookmark it or else they will never return to your website again. May be you have done extensive search engine optimization or have created hundreds of bookmarks, but if your website don’t have unique and good content there will no further bookmarks and traffic on your website. Remember that Content is the key to Success.
Work on the above social bookmarking tips properly, sit back and watch traffic coming to your website.
Robin Dale is the webmaster for the SEO|SEM|UK Web Hosting at www.teeky.org, offering useful articles and news about Search Engine Optimization & Web Hosting.
For More Articles, Visit Us @ www.teeky.org
Want to Live an Extra Trillion Years?
read more
Social bookmarking is the habit or practice of saving bookmarks to a web site and “tagging”. Social bookmarking sites are a popular way to store, classify, share and search links. Social bookmarking started as a method for Internet users to keep bookmarks that can easily be accessed online and shared with other users in the Web. These bookmarks are given tags to label as well as organize them and the tags illustrate a glimpse of the main content for easier access.
In a social bookmarking system, internet users save links to web pages that they would like to remember and/or share. These social bookmarks are normally public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. Only the allowed people can view these social bookmarks sequentially, by category or tags, or via a search engine.
But don’t let the use of NoFollow fool you, the search engines are looking beyond the incoming links from social bookmarking sites to gauge their value to their search indexes. The external metadata compiled via user generated descriptions, tags, titles and classification is incredibly valued by the search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in judging the importance and relevance of the content and tags which are used on that site.
Social bookmarking brings to the equation something that search engines can’t compete with the human touch. Just as the internet has millions of pages, so it also has millions of users, and if even a fraction of those users share the sites they’ve found interesting, useful or just plain bizarre with each other, there is suddenly a vast resource for anyone searching the web to tap into.
Social bookmarking allows you to share your bookmarks with other Internet users in a collaborative sort of way. Normally, social bookmarking takes place on sites where the users can create an account to add their bookmarks to. It’s also helpful to do it on sites that allow you to insert keywords for the types of bookmarks you add. That way, they all can be organized and set into categories that other users can easily search through.
Social bookmarking is a grassroots process that allows users to establish the value of a specific web page, article, podcast, or video. By bookmarking an item, individuals are casting a vote to endorse that specific resource. The idea is that social bookmarking gives a resource credibility; the more users who bookmark a specific item, the more valuable the resource is considered to be. Social bookmarking is all about the collective voice. Most of the social bookmarking networks increase the profile of items that receive a lot of bookmarks. It probably won’t be long before the major search engines begin to include social bookmarks as a part of their ranking algorithms.
Once you become a part of a social bookmarking site, you become a member of that community. You and all the other users are there for the same thing and you can help each other out in finding sites that will benefit all of you. It also makes searching the Web so much easier and quicker. Another great thing is that once you’re part of a site, you can access it from any computer and any browser. That way, you’re never limited in seeing the social bookmarks you’ve been waiting for.
So, the question, “Should you give any attention to social bookmarking?” And the answer is, make your site worthy of bookmarking. Bookmarks appear to web spiders as links to your page, and that makes them very valuable SEO tools. For some search engines, the more bookmarks that lead back to your site, the more “votes” you get! Links which are bookmarked by lots of users on social bookmarking web sites are effectively been “voted for” In fact Google has already started to feature StumbleUpon Reviews in its search results.
On the web-site side, be sure to include the code snippets provided by social bookmarking organizations that allow users to tag your site easily. Then, maintain it all. Don’t just forget your account completely. If you do, eventually it will disappear and all the advantage of having one will go as well. Instead, continue using social bookmarking. Over time, the rewards will be increased traffic to your web site.
Social bookmarking sites help you find great content on the internet. These websites allow users to post content that they like. They also allow them to list and share this content with other users. You need to become a member of these sites first. Some of them are very particular about admitting the right people to their sites, but generally it is quite easy to sign up. The best part is that these sites are free for all internet users.
Social bookmarking leverages the popular social software phenomenon of tagging. Users can apply tags, or keywords, to the bookmarks they save. In social bookmarking, tagging creates a grass-roots taxonomy for the shared bookmarks. Users can search by tags to find bookmarks relevant to their interests. Taxonomies created through bookmarking are called “folksonomies.”
The majority of Web users nowadays are familiar with the term bookmarking — formally known as social bookmarking. Every time you save a Web Site to your list of favorites, with the intent of visiting it again in the future, you are actually bookmarking it.
Social bookmarking is also a way of bringing additional traffic to your site as there are many users who look at the ‘what’s new’ page and decide what to click on. An easy way of tackling social bookmarking is to use Onlywire or Diigo, both of which submit to multiple social bookmarking sites. Once you’ve signed up, this will submit to all the sites except reddit and digg.
Social bookmarking is a way for people to store and organize bookmarks of certain web pages on the Internet with help of metadata. Social bookmarking is done by saving your links to particular web pages that you want to remember or perhaps, share with other users. Social bookmarking is an all-out phenomena and is growing at a sonic boom clip. Understanding social bookmarking gives you the ability to reach millions of users you might otherwise miss. Properly utilizing social bookmarking gives you an additional edge in more traditional search engine marketing.
Want to Live an Extra Trillion Years?
read more
The bookmarks on your social networking site are stored and tagged by you using key words. Users who are also interested in the same topics can access your site and your bookmarks by running a search for those same key words.
In social networking, key words really are “key”. It is by searching for these words or “tags” that you can find web pages on topics that you are interested in. This is also how other people can find you and your web pages.
This is why social networking gets its name, because by searching for web sites through social networking users not only find web sites that cater to their interests but people as well. You can get to know other users by getting to know what they are interested in.
The biggest advantage in the use of a social networking site is the human factor inherent to the operations of the site. Because it is humans who are scanning the WebPages and classifying them by the key words, you can be sure that they understand the content of the resources they are making available to searchers.
However, this human factor also has certain disadvantages. For one thing, there is no standard set of key words or a standard structure to tags. This means that one bookmarked page might have several tags or key word might lead to it. There is also the chance of miss tagging due to something as simple as a miss spelled word.
Since the tags and keywords are assigned by individuals, there is also the danger of a webpage having unclear tags as the person who tagged the page might have a different perspective on the topic as the searcher. You can miss out on a resource that could have helped you because of tags that are to “personal” or unorthodox.
Because social networking can be used as a tool to increase website traffic, some unscrupulous individuals may take advantage of the tag system to make their sites more visible. They can attach “popular” tags to their page and even bookmark their page multiple times using a lot of different tags that may have nothing to do with the actual content of their web page.
The first social networking sites cropped up in 1996 with the first site called itlist.com. During the dot-com bubble burst in 1999, most of the already developed social networking sites disappeared.
Social networking was revived in 2004 with the founding of such sites as del.icious, Simpy and Furl. These three remain some of the most well known and largest social networking sites in the web with Yahoo and Google developing their own versions.
Social Bookmarking Website
Want to Live an Extra Trillion Years?
read more
